Jane Eyre s Inner Conflict - 884 Words

Jane’s Inner Conflict In the novel Jane Eyre, Jane is often taken forced to make life changing decisions. Her decisions not only affect her own life and those around her, but also provide a model of a modern woman who is free from the social expectations for women living in her era. From a young age, Jane was taught the mindset that she must be independent and fight for her place. She was neglected as a child while living at Gateshead and often left to fend for herself. She was frequently locked by herself in a room for hours on end and continually accused of being a liar. From fighting John Reed to leaving Rochester moments before their marriage, Jane always emerges as an individualistic figure that refuses to conform to anyone’s wishes except her own. The tough decisions she makes for herself end up benefitting her in her pursuit to break the cultural norm of women in society. Jane Eyre, though often oppressed and looked down upon by figures in authority over her, em erges as a symbol of freedom albeit facing manifold obstacles in her life. Throughout the novel, Jane proves her worth with her intellect and desire for independence. The book portrayed in the drawing represents Jane’s education and how it allows her to have a respectable job as a governess. Since she received an education at Lowood, Jane allowed for herself more opportunities to remain less dependent on others and allow herself to make her own decisions. If she was not educated, she most likely would haveShow MoreRelatedJane Eyre Essay1323 Words   |  6 Pagesâ€Å"I am no bird; and no net ensnares me; I am a free human being with an independent will.† (Bronte, Jane Eyre). This quote expresses Charlotte’s beliefs on women’s equalities. Charlotte Bronte was born in 1816. She was one of six children and lived in Yorkshire County England. She first worked as a governess in the Sidewick family then in the White family for only nine months. Charlotte wanted more for herself, and none of her jobs satisfied her ambitions. When she moved back home, she discoveredRead MorePresentation of Conflict in Hard Times1343 Words   |  6 PagesIn â€Å"Hard Times† by Charles Dickens, conflict is presented as the outcome of industrialisation, material prosperity and a strict utilitarian way of life. In the 1850’s when the novel was written in instalments in ‘Household Words’, Victorian England was in the age of reform, which was creating new tensions between social classes, and creating a new type of ‘master’ represented by characters such as Mr. Gradgrind and more particularly Mr. Bounderby. Conflict is shown between nature and the increasingRead MoreVictorian Values in Jane Eyre Essay2309 Words   |  10 PagesQueen Victory died in 1901. The Victorian Age is usually divided into three sub-periods: ul li Early Victorian period. li Mid-Victorian period. li Late Victorian period. /ul The period in which Charlotte Bront#235; wrote Jane Eyre (1847) was Early Victorian period, therefore that is the stage of history which I am going to analyze in my essay. The Early Victorian period (1832-1851) The Early Victorian period was a stage of social convulsions and deep transformationsRead MoreTheme Of Women In Jane Eyre1798 Words   |  8 Pagesorthodox novels by writing Jane Eyre, a novel with a passionate female protagonist who hinders society’s power of conformity. Brontà « illuminates the social confinement of women in the Victorian era through Jane’s development of character by easing Jane from respectfully docile to passionately independent, as seen through a psychoanalytic criticism lens in Annimaria Tiainen’s Becoming Jane: Identity, Dependency, and Autonomy in Charlotte Brontà «Ã¢â‚¬â„¢s Jane Eyre. Jane Eyre begins with Jane residing at her aunt’sRead MoreThe Effects Of Marriage, Love And Love In Charlotte Brontes Jane Eyre1551 Words   |  7 PagesFrom the first time Rochester met Jane, Rochester had feelings for Jane because she was honest and showed entirely truth within herself; something other girls in that time period lacked. Yet, Rochester cruelly is willing to make her lie, to change who Jane as a person to gain her trust. The author provides the clear picture that this marriage does not work within their society; however, Jane learns to love him so much she will trust him blindly. In Jane Eyre by Charlotte Bronte, the author utilizesRead MoreA Stereotypical Representation Of Females During Victorian Period2501 Words   |  11 Pagesrepresentation of females during Victorian period. Throughout history the archetypes of the heroine have vastly changed from being dependant victims to independent strong females. Jane Eyre and the narrator are both oppressed by patriarchy, where men were the makers and enforcers of social and political rules. The unnamed narrator and Jane could be seen as a microcosm of their respective societies, as females were demarcated as â€Å"timid†, â€Å"dependent† (AQA Critical Anthology) unlike males who were physicallyRead MoreEssay on Charlotte Brontes Jane Eyre - The Character of Jane Eyre893 Words   |  4 PagesThe Character of Jane Eyre  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What we learn of the central character is considerable. Throughout the novel her dealings with those around her reveal her characteristics. As a child at Gateshead Hall we see that she is impulsive, often alarmingly so, but that she also can be sullen and withdrawn. Thse around her do not find her an easy child - she gives very little of herself away, especially to the Reed family, although there is a slight intimacy with the servant, Bessie. She is intelligentRead MoreThe Woman Upstairs By Charlotte Bronte1357 Words   |  6 Pagesdeception at its heart. Deception triggers and promotes Nora s anger ,it has shaped Nora s angry character from the very beginning . Nora has been deceived by her own-self ,her society and when she has found a family she could trust , they brutally betrayed her too.Even the title of the novel The Woman Upstairs is deceiving , one would immediately think of the madwoman in the attic, the 19th century’s best-known woman upstairs In Jane Eyre by Ch arlotte Bronte, Bertha Mason the protagonist is theRead More Blanche DuBois: The Antithesis of a Modern Woman Essay4496 Words   |  18 Pagesrecuperate at his grandfather?s house. His experiences in St. Louis, especially his first homosexual affair, greatly influenced his writing. At one point, Williams states, ?Is a lifetime long enough to hold the regret that I have for that fantastically aborted but crazily sweet love-affair (Williams 33) Williams later moved to New Orleans to strengthen his writing career, but he mentions his regret for leaving his lover behind. In a conversation with Professor William S. Gray, Williams stated, ?Read MoreThe Love and Hate in Wuthering Heights5240 Words   |  21 PagesArnold Kettle, the English critic, said, Wuthering Heights is an expression in the imaginative  terms of art of the stresses and tensions and conflicts, personal and spiritual, of nineteenth-century capitalist society.† The characters of Wuthering Heights embody the extreme love and extreme hate of the humanity. 1.1 Introduction of the auther Emily Jane Bronte was the most solitary member of a unique, tightly knit, English provincial family. Born in 1818, she shared the parsonage of the town

Clarences Speech in William Shakespeares Richard III Essay

Clarences Speech in William Shakespeares Richard III The speech I am going to be examining is from one of Shakespeares plays, Richard III. It is the part of the play where George, Duke of Clarence is explaining a prophetic nightmare he had whilst being locked in the Tower of London. Richard III was a real king of England, but had been killed in battle, around 100 years prior to when Shakespeare wrote this play. At the time of writing, in 1594, the queen was Elizabeth I, a Tudor. One of the Queens ancestors, Henry VII, had killed Richard III on Bosworth Field. Shakespeare, to make sure he was in favour with the Queen, made Richards character into a complete villain, as well as physically†¦show more content†¦This helps to build up drama and create a vivid picture in the minds of those watching the plays. This was especially important in the Elizabethan times, as stages had limited scenery and special effects. The beginning of Clarences speech is full of warnings and phrases that suggest death. He begins his speech telling Brackenbury that, in his dream, he thought he had broken from the Tower and was on a ship to Burgundy with Richard. He says Richard tempted him to walk over the deck. The word tempted is a word often used when talking of the devil as the devil tries to lure people into sin. When Clarence uses this word to describe Richards actions, it is like if Richard is being described as devil-like. He then says that he and Richard looked towards England, and recalled a thousand heavy times, during the wars of York and Lancaster, that had befallen us. A thousand is an exaggeration, but it shows that Clarence is being warned of more bad things to come. This sets the mood of the speech. It is full of warnings and sentences suggesting bad times. Clarence says Methought that Gloucester stumbled, and in falling, struck me. This is a forewarning that Richard is going to cause Clarence to suffer in the future. When Clarence says methought it shows that he is a bit doubtful as to whether it was an accident or not. He thinks that it was an accident when heShow MoreRelatedFilm Review of Richard Loncraines Adaptation of William Shakespeares Richard III1221 Words   |  5 PagesFilm Review of Richard Loncraines Adaptation of William Shakespeares Richard III Civil war divides the nation the first caption we see at the onset of this adaptation of Shakespeares Richard III sets the tone for scenes to come later in the movie. It starts by focusing on Shakespeares underlying tone regarding Richard as somewhat an outlandish character to be mocked and amused by. Enter Richard to stab Edward in his war room at Tewkesbury in his tank. He then fills Edward full ofRead MoreAnalysis of Richard Iiis Winter of Discontent Speech937 Words   |  4 PagesWilliam Shakespeare’s Richard III is a historical play that focuses on one of his most famous and complex villainous characters. Richard III or The Duke of Gloucester, who eventually becomes king, is ambitious, bitter, ugly and deformed. He manipulates and murders his way to the throne and sets the tone for the whole play with his very first speech, which is the opening of the play. Richard opens with the lines â€Å"now is the winter of our discontent made glorious summer by this son of York, andRead MoreThe Household in Richard III and Arden of Faversham: Mosby and the Duke of Gloucesters Struggle for Power2821 Words   |  11 PagesThe â€Å"household† in Richard III and Arden of Faversham: Mosby and the duke of Gloucester’s struggle for power Table of contents 1. Introduction: the concept of household and the overthrown of established authority in the plays Richard III and Arden of Faversham..............................3 2. Reasons to overcome the established power......................................................3 3. Strategies to overthrow the status quo 3.1. Lies and deceit..........................Read MoreLooking for Richard Transcript11989 Words   |  48 PagesLooking For Richard Script - Dialogue Transcript Voila! Finally, the Looking For Richard script is here for all you quotes spouting fans of the Al Pacino movie about the making of Richard III.   This script is a transcript that was painstakingly transcribed using the screenplay and/or viewings of Looking For Richard. I know, I know, I still need to get the cast names in there and Ill be eternally tweaking it, so if you have any corrections, feel free to drop me a line. You wont hurt my feelings

Importance of Critical Thinking for Students-Samples for Students

Question: How can critical thinking be learned and demonstrated by higher education students? Answer: This article is based on the description of how critical thinking can be linked with cognitive science. It provides a new and fresher perspective to the generalist specifist debate to make progress in the structure of interventions for teaching and developing critical thinking in the students. It describes the ways by which cognitive theories circumvent human tendencies toward less rational and less effortful thought. The article gives an insight how the cognitive science contribute in enhancing higher education teaching students to develop their critical thinking skills. The article described the methods of cognitive science in developing critical thinking in the students pursuing higher education. It suggests practices and principles to engage students in deeper critical thinking by examining skepticism, higher-order thinking, problem solving, metacognition and many more. This paper rejects the informal logic for critical thinking as it is too much biased and do not follow the cogn itive mechanism necessary for critical thinking. According to this article, the students can learn and demonstrate their critical thinking if it is taught with the help of cognitive science, though it is more difficult to implement the methods than the informal logic. It provides an idea, why there are limitations exist in learning of critical thinking and how it can be addressed. The paper presents an investigation under controlled laboratory condition after breaking down the components of critical thinking among the students. This paper identifies the importance of critical thinking for students pursuing higher education to make effective contribution in the global market. The first half of the article provides insight of the existing assessments and their psychometric qualities. It uses the critical thinking assessment to identify the challenges surrounding the current design and implementation of those designs. The second half on the other hand, uses the data and proposes the next generation critical thinking frame that needs to be implemented in order to help the students in learning and demonstrating in the world workplace. The article is of critical importance for the institutes that are planning to design or adopt an assessment of critical thinking. The institutes which already have an critical thinking program can also use this article to develop their current program for a better result and outcome. Contexts, structural features, item formats, task types and accessibility are discussed in the arti cle while designing the critical thinking of next generation. Advantages of the proposed framework is also identified and described in the article with assessment consideration. It clearly shows the complications of designing a new and better critical thinking assessment and demands the collaboration between domain experts, measurement experts, faculty members, assessment developers and institutions. An absolute need of coordination is required in this process of assessment development which is clearly identified in the article. From the above discussion, it can be concluded that both the article focuses on the next generation critical thinking approach that needs to be implemented in the higher educational institutions in order to develop the critical thinking of the students. It is crucial, as the students need a more critical thinking in the workplace and the present approaches has many loop holes that needs to be avoided. The first article can be considered more effective as it focuses on using the cognitive science to increase the efficiency of the present approaches. As the critical thinking is a cognitive phenomenon, use of cognitive science can have more impact in the future approach of learning and demonstrating of the students. References Lodge, J. M., OConnor, E., Shaw, R., Burton, L. (2015). Applying cognitive science to critical thinking among higher education students. InThe Palgrave Handbook of Critical Thinking in Higher Education(pp. 391-407). Palgrave Macmillan US. Liu, O. L., Frankel, L., Roohr, K. C. (2014). Assessing Critical Thinking in Higher Education: Current State and Directions for Next?Generation Assessment.ETS Research Report Series,2014(1), 1-23.

Analysis Of Chasing Amy Essay Example For Students

Analysis Of Chasing Amy Essay Chasing Amy is a movie that uncovers the hardships we find within the confusion of love and sex in our lives. Sometimes the line between love and sex seems almost invisible, but the differences and complications of understanding that are quite clear in this movie. The issues presented in Chasing Amy are directly related to the discussions of â€Å"Politics of Sexuality† as well as everyday life in our culture. Our culture, in contrast to Ancient Greece, uses sexuality to characterize people by their sexual behaviors. Other cultures view sex as a raw pleasure activity while our society has elevated it to the expression of a person’s identity and moral code. Chasing Amy contributes to this view of society as the whole movie centers around sexual beings and the influence of sex on their lives. Chasing Amy is an account of people’s fears about sex and relationships as well as the inhibitions and insecurities that are attached to them. Therefore, the best way to understand the movie’’ message is to analyze the sexual identity of the characters in it. The characters are used to portray the stereotypically viewed male and female as well as the exceptions. Some characters show a combination of both views, while others are the epitome of a sexually comfortable, confident person. The combination of different experiences, views, and beliefs in the characters allows for many confrontational debates on what sex should mean in today’s society and in our lives. The first character we meet represents a stereotypical male of today’s society, Banky. He is portrayed as an ignorant homophobe who is quick to make a joke of sexual comment. Banky takes part in all the typical male fetish behaviors such as enjoying a collection of â€Å"stroke† magazines, fantasizing about Catholic School girls, watching lesbians together, and making derogatory statements about others’ sexual orientation. Banky comments to Alyssa that, â€Å"Everyone needs *censored*. † This statement could have the typical misogynist meaning of male dominance and female submission to them in every way. It also could be a subconscious truth that Banky â€Å"needs *censored*† because he is homosexual and uses this behavior as a front in order to over it up. This position, that he is in love with Holden, is supported throughout the movie but Banky is too uncomfortable with his sexuality to admit the truth. Banky’s behavior masking his homosexuality is proof of what we repeated many times in class that we question and criticize others because it cause us to question our own reality. He was homophobic because he was uncomfortable with not fitting society’s heterosexual category. Holden is Banky’s best friend but does not have the same outlook as he. Holden seems to be an open-mind individual yet he views Alyssa as a slut when he becomes aware of her past exotic, sexual experiences, such as multiple partners. This is the typical treatment of women who are sexually experienced with men who are too immature to deal with it. Holden cannot continue their relationship as he judges Alyssa who is more experienced than he. He labels her as a slut to compensate for his feelings of inadequacy. Holden pays too close attention and gives too much significance to sex in his relationship with Alyssa. He allows his masculine pride and insecurity about his sexuality to ruin his relationship with Alyssa, which was full of love and potential. Silent Bob gives us a view of Holden in the future, wiser because of his experience with Alyssa. The first view we are given is cold, quiet disposition that makes him appear as a hard man. Yet we eventually see a more feminine side to him as his friend comments that Bob is a â€Å"softy† because he cries while listening to the Barbara Streisand song, â€Å"You Don’t Bring Me Flowers. Silent Bob, which had the same predicament as Holden, grew because of his loss and is no longer afraid of his feelings of inadequacy. He is now a better person and on a higher level of understanding his sexuality, capable of admitting his shortcomings and uncertainties. Hooper is an interesting mediating character as he is homosexual but acts heterosexual for his public image as a strong Black social figure. The stereotypical view of a homosexual would not be good role model because he would be viewed as weak and perhaps not masculine. Fight Club Analysis EssayAlyssa found her moral standards based on her inner self instead of society and she was criticized because of this. Sexuality is rewarded or punished in society because of this. Sexuality is rewarded or punished in society because it exists in a context, as for Alyssa with a loss of reputation as respectable woman (Rubin). Her experienced past is unexpected and not accepted while men are expected to have this experience to be real men. This is the reason why Holden is unable to deal with his girlfriend having more diverse sexual experiences than he. There are also some similarities with the way lesbians treat Alyssa and the rest of society. Alyssa is evaluated by her friends as non-gender because she is now in love with the dreaded male. These seemingly feminist women are supposed to want the best for her regardless if she is happy with a man but they are too involved in the stereotype to do this. Alyssa follows Rich’s law that sexual identity can potentially change throughout life yet Alyssa is compelled by both homosexuality and heterosexuality to follow society’s norms of each (Compulsory Heterosexuality and Lesbian Existence). Alyssa’s continuum causes her discomfort as well because as people change, their whole world is â€Å"put into upheaval† and things she did once did are not of the same person as she is now or what people expect. Lesbians put the same pressure on Alyssa to conform to their group norms as society does for people to be heterosexual. We see the movie’s position on other connected issues about sexuality as well. We see some of the stereotypical definitions disregarded in this movie such as the â€Å"accepted† definitions for â€Å"*censored*† and â€Å"virginity. † This ties into the lacking of a pluralistic ethic and the concept of a benign sexual variation. Both these theories surround upon the idea that there is only one context to have sex and that we should follow this narrow intolerance of variation. Banky is unable to undaunted the alternate meaning of â€Å"*censored*† when designated toward two women. This is fitting to his ignorant character that he is unable to see past the stereotypical view of sex. Holden also is puzzled by the unaccepted definition of loss of virginity not including intercourse. In addition, the movie shows the acceptance of some sex while other kinds of sex are less accepted. This hierarchical evaluation of sex acts (Rubin) is the cause of Alyssa’s problem with Holden. Her being a lesbian is acceptable but the thought of her with two guys is unbearable. Lorde’s ideas are also touched upon where sex is better when it is with someone you love. Holden believes his solution is accepted because he loves the two people involved. Silent Bob also says that Amy was not looking for an experience but for love with someone special. There were some points that made me truly think about myself and the unquestioned path I have taken. Alyssa does not limit herself to men or women in order to find her soul mate. I think this is important because you love someone because of who they are, not sex, color, or looks. If you limit yourself by these things you lose out. It is important to expand your horizons and leave other opportunities open to mind. I also liked Alyssa’s idea of needing a map to find who we are in the world. We all need to explore and discover what we truly want from life. Holden’s last comment is that because of his experience with Alyssa he finally had something personal to say. He grew as a person because of his new experiences with her and actually gained an experience he did not know he wanted.

Aurora Borealis Essays - Space Plasmas, Plasma Physics,

Aurora Borealis AURORA BOREALIS Imagine a cold October night, you walk out to your car and something catches your eye. You step further into the street be it busy or not, and you begin to turn in 360 circles. For what your eyes behold is far from anything you have ever seen. A circle of green and blue swirl through the night sky, I could best describe this as two ballroom dancers doing a Waltz through the night sky. They flow, they glide so gracefully that they capture you and keep you entranced for a very long time. This my first experience viewing the amazing Aurora Borealis, it did not matter that people were watching, or that the roads were iced over and that I could not stand on my own two feet very steadily. For as unbalanced on my feet I might have felt, I felt very balanced watching these ?ballroom dancers? in the night sky. October 1996, Fairbanks, Alaska. As enthralled as I was with aurora borealis, so were many other cultures. In Middle-Age Europe the Aurora's were thought to be the reflections of heavenly warriors. As a kind of posthumous reward the soldiers that gave their lives for their King and Country were allowed to battle on the skies forever. The northern lights were the breath of these soldiers as they resumed their fight in the sky. The Scots saw the lights as ?Merry Dancers?, while the Swedes thought the lights performed folk dances and polkas. The power of the auroras is said to be fruitful for the earth, they draw animals to certain areas so that they are plentiful for hunters. The Scandinavian people would say the lights are sunshine reflecting off of the herring in the northern sea. A welcome omen for the fishermen to reel in large amounts of fish. According to folklore tradition shared by some Alaskan Eskimos, the northern lights are the souls from those whom died from massive blood loss. Be it from childbirth, murder, or suicide. The spirits from these bodies would play a game similar to that of soccer in the night skies, but they would use either the head of a walrus or of a human. It would seem as though you could hear the chattering as the jaws thrust toward the players. There are reports that the auroras have the ability to heal, however; their ability to bring on ailments is far more founded. Researchers from the USSR published results that stated that people are more likely to have fatal heart attacks when the auroras are at their strongest point. The myth and mystery of aurora borealis is so widespread. It encompasses so many countries that it is impossible to share all their thoughts. My favorite folklore is that of the Eskimos of the lower Yukon River in Alaska. They would describe the Aurora's as the dancing souls of their favorite animals: deer, seals, salmon, and beluga whales. Under the spell of the Aurora's the Universe comes to life and people will be drawn to their loveliness, no matter what the myths or folklore share, the Aurora's are magical and spell binding for all whom have the opportunity to experience them. The Aurora's are never absent from the earth, they are just often not seen. Viewing them is easy if you are fortunate enough to live in the favored locations. The Aurora's are prominent in the Southern and Northern Hemispheres and spend most of their time around the edges of the earth where they are said to dance solely for the penguins and the polar bears. However, due to the tilting towards the sun and irregularities in the earth's magnetic field, the aurora is 20-30% brighter in the northern hemisphere. ?Where the auroras are most common people tend to be scarce.? Examples of these areas that have phenomenal views of the auroras would include; Goose Bay, LaRonge, and Yellowknife, Canada; Barrow, Alaska; Tromso, Norway; and parts of Russia. Amidst these areas the auroras can be seen from the autumn to the spring as long as the nights are cloudless and the temperature is cold. If you are fortunate enough to live near the favored locations previously mentioned you are most likely going to have your

Mary Higgins Clark - Most Recent Releases

Mary Higgins Clark - Most Recent Releases Mary Higgins Clark has thrilled readers for years with her psychological suspense novels. Called the Queen of Suspense, all of Clarks books are fast and enjoyable reads that will make your mind race. Heres a list of Mary Higgins Clarks works along with her newest books and upcoming releases. How many books have you read?   Ive Got You Under My Skin Published in  April 2014, Ive Got You Under My Skin  quickly rose to the top of the ranks and became a #1 New York Times bestseller. This crime-filled novel follows Laurie Moran- a television producer whose husband was murdered. The murderer is still at large and Laurie fears the killer will come back for her son and herself. At the same time, Laurie is coincidentally producing a true-crime, cold case files television show. On set, secrets unravel and the show somehow connects to the murder of Lauries husband.    The Cinderella Murder Released on November 18, 2014, this book immediately follows Ive Got You Under My Skin and is actually an extension of the storyline. In this collaboration with Alafair Burke, Mary Higgins Clark starts a new series titled Under Suspicion. These books are about a TV series that covers cold case murders, and the main character is the same Laurie Moran as in  Ive Got You Under My Skin.   The Sleeping Beauty Killer The third book in the Under Suspicion series, Mary Higgins Clark and Alafair Burke bring fans another page-turning thriller.   Released in November 2016, the novel continues to follow the drama of Laurie Morans life. Laurie gives it her all in trying to salvage Casey Carters reputation. Casey was convicted of murdering her  fiancà © 15 years ago, but Laurie believes she is innocent. But is she? The Sleeping Beauty Killer keeps readers guessing until the very end.   As Time Goes By News reporter Delaney Wright wants to find her birth mother, but at the same time, she is assigned to cover the high-profile murder trial involving Betsy Grant. To help out, Delaneys friends look into the mystery surrounding her birth, but in the process learn about a secret they are not sure Delaney should know. Meanwhile, evidence against Betsy is growing, but Delany believes she is innocent and tries to prove it. Released in April 2016, As Time Goes By is filled with suspense and written in Clarks classic style.    All By Myself, Alone Trying to escape the public eye after the mortifying arrest of her fiance the day before their wedding, Celia Kilbride boards a luxury cruise ship. There, she meets the wealthy Lady Em who owns a priceless emerald necklace. A few days later, Lady Em is found dead and the necklace is gone.   In a series of who-did-it speculations, Celia tries to solve the mystery case and in the process puts herself in danger. Mary Higgins Clarks latest release,  All By Myself, Alone  is expected to be published on April 4, 2017.

Budgting ip3 Essay Example | Topics and Well Written Essays - 750 words

Budgting ip3 - Essay Example Finally, this memo will identify the guidelines for a budget that ICBI should adopt. A financial reporting system can be defined as the provision of information relating to the financial performance of the organization, and the usage of an organization financial resource. Financial reporting promotes accountability, which is an important factor that determines the success or failure of a business organization (Heath, 2012). In providing this information, financial reporting gives a summary of a detailed financial data, and it then presents this summarized information in a manner in which people with no accounting experience can understand. One major component of financial reporting system is the availability of information. It is this information that the financial reporters will use to develop budgets, analyze and forecast the flow of the organizations cash, create a dashboard report, identify the key financial indicators, and also provide financial restatements. All these are components of financial reporting. One of the recommended financial reporting systems for the organization to use is the budget (Shim and Siegel, 2012). There are two main types of budgeting, namely activity based budgeting and operating budgeting. The recommended type of budget to use is the activity based budgeting. This is a type of budgeting whereby the activities which incur costs at various functional areas of the organization are written down, and there relationships are thereafter analyzed and defined (Sharma, 2010). Budgeters will then tie these activities to strategic goals of the organization. The costs that the organization incurs in running these activities are then used for purposes of developing a budget. On this note, by considering the cost structure of a given organization, through the various activities that the organization performs, financial analysts can analyze the potential of the organizations services and products to achieve

Undergraduate economics major students and their future Research Paper

Undergraduate economics major students and their future - Research Paper Example Being a economics student, the researcher is highly motivated in conducting this research and identifying the relationship between the employment level which is the dependent variable and economic major which is the independent variable. This research will enable the researcher to investigate about the future of the undergraduate economic major students. The main focus of this research study is on exploring the future opportunities for the students of economics. In order to achieve the research objectives and aims, the researcher has developed a multi variable mathematical and econometric model. This model will allow the researcher to see the relationship between the employment level and economic graduates. Another important variable in this regard is the condition of the labor market i.e. the supply and demand of the workforce in general. The model has been designed in such a way that the relationship between the economic graduates and employment level will be measured for the a particular supply and demand of the workforce in the market. During the undergraduate economics program students learn the basics of doing business and how businesses and industries are operated. Students during economics undergraduate program learn not only about the basic ideas related to the successful management of the business but they also learn about macro-environmental factors as well as micro-environmental factors that can influence the performance of the company and thus they are able to analyze these important factors and take actions accordingly. Economics students are made to learn different concepts, theories and issues that previously CEOs of the large organizations have already faced and by getting familiar with their case studies and learning from their experiences, they become well-aware of different factors that affect the overall business and situations that previous top management of the organization have faced and thus they are in a

Summary Viral Marketing Essay Example | Topics and Well Written Essays - 750 words

Summary Viral Marketing - Essay Example The viral marketer's dilemma is to identify, categorize and target people for initial reception and replication of the vendor's message. The primary message itself should be highly contagious in order for it to be adopted and replicated easily and regularly. Viral marketing campaigns can be 'low integration', frictionless model where the original consumer is essentially passive in the transaction. The famous example is Hotmail's early 1990s campaign which gave away free e-mail addresses, incorporating a vendor advertisement. Each consumer provided Hotmail with a free distribution network and qualified leads of persons who were already had an email account, and might be interested in switching to free account for their personal correspondence. Campaigns of this type rapidly build customer acquisition and enhance customer retention because the consumer is locked-in to the service as switching will be disruptive. The alternative is a 'high integration', active marketing campaign where the consumer opts-in to a service or product - newsletters and RSS feeds are obvious examples -- or where the consumer seeks a reward for promoting the vendors goods/services. Affiliate programs are obvious examples of the latter. The open source software community has made considerable use of viral marketing strategies. Such communities tend to be made up of 'tech-fluential' specialists who lock-in to the product and derive personal benefits through original contributions to its development. They are self-perpetuating 'hives' with opinion leaders (e-fluentials) who collect, analyze, interpret and disseminate the latest news to others both within and outside the hive who respect the hive's expertise in the field. There are conflicting studies as to the number of persons e-fluentials can actually reach, but it is estimated that in the USA 92% of surfers regularly turn to 8% of e-fluentials for information and that e-fluentials can routinely reach 11 people with positive messages and 19 people with negative messages as information is pulled from consumers (as opposed to pushed by a vendor) from this communication channel. In this context, viral marketing can assist open source software developers (OSSD) to build critical mass to overcome the chasm between establishing the product with tech-fluential early adopters, and gaining market share in the more risk-averse mainstream market. The developer's aim will be to establish the product as the industry standard as once the product reaches this stage of its life-cycle it will be clear that the product is stable, reliable and well-supported. Since the source software is license-fee free to consumers the developer seeks to monetize his/her time investment through add-on services such as consultancy and the sale of complementary goods/services, such as hardware and hosting. As with any marketing campaign an OSSD needs to ensure that the product advertised is suited to the medium to be used. Viral marketing campaigns are particularly effective when the message is contagious in and of it-self, the replicators and recipients perceive a value in forwarding the message to their circle of influence and the product is easily reproducible and easily and exclusively distributed over the

Market With Respect To Customers And Segmentation Marketing Essay

Market With Respect To Customers And Segmentation Marketing Essay Analysis of market with respect to customers and segmentation is a fundamental process for any market offering. Several researches has been conducting on analyzing the factors on which the homogenous markets are segmented into several groups and are made heterogeneous with respect to some attributes possessed by the customers. Market segmentation is a challenge by marketers to identify group of customers with similar attributes and then target the product according to their different needs. These segments which are made as a result of market segmentation process, are then refined and one or several segments are selected to target a particular product or market offering. The process of selecting appropriate group of customers for a particular market offering is a part of planning before the product is initially launched in the market. The overall marketing efforts are the post consequences of this process or in other way these market efforts are based on attributes possessed by the customer. Each set of customers is targeted according to their attributes. Therefore it is of crucial importance for marketers to identify these attributes of customers that can be satisfied by the product offered in the market. However, after all these planning and marketing segmentation it is a common issue for marketers to indentify the actual target market for their market offering. Sometimes it is also observed that a product targeted to a particular segment is also being used by other customers that falls apart from that targeted segment. Segments are made on several characteristics like age, gender, geographic location, personality type, income group etc. It is the decision of the marketers to segment the market according to a particular or several characteristics. The ultimate goal of this process is to match the attributes of market offering to customer needs. The processes of marketing effort followed by segmentation analysis and selection are given a direction to target that particular segment and highlight the product attributes with respect to customer needs. In our research we make an attempt to study the effect of linking a market offering to a specific segment on its acceptance by another segment. During this research we have identified several products that are linked to a particular customer segment based on different characteristics. Mainly we have divided these market offerings into three sections that are: market offerings linked to a particular gender, market offerings linked to a particular age group, market offerings linked to a particular geographic location. We included these products in our survey to identify customers acceptance of a product that is linked to a particular segment by another segment that is not targeted by that product. Problem statement To study the effects of linking market offerings to specific customer segments on its acceptance by other customer segments. In this problem statement well study the effect of linking market offerings to specific customer segments as an independent variable. We will be including market offerings that are linked to a particular market segment and will study its effect by identifying the acceptance of these products by other segments. Therefore, the acceptance of market offerings that are linked to a particular segment by another segment will be dependent variable. Hypotheses For conducting this research we have created the following hypotheses: H1: Linking a market offering to a particular customer segment based on age does not have any effect on its acceptance by another segment based on age. H2: Linking a market offering to a particular customer segment based on gender does not have any effect on its acceptance by another segment based on gender. H3: Linking a market offering to a particular customer segment based on geographic location does not have any effect on its acceptance by another segment based on geographic location. Outline of the study Initially this study included the introduction to our research. In first chapter we tried to elaborate on our research topic. We discussed the issues that lead us towards our research problem. Furthermore we motioned our research problem statement along with the variables well study from our research problem. To test the variables we have formulated our hypotheses that well check in our result section. The second chapter brings about focus of research studies obtained from various research papers available. We did in depth study of around fifteen research papers related to our study and provided a brief discussion about their views regarding their respective field of study. This will provide a theoretical base for our study. The third chapter describes our research methods in detail. It will cover methods of our data collection. The sampling technique we used to collect our data from respondents, along with the sample size. Instrument of data collection that we have used and the validity and reliability of data collected from that instrument. The research model is represented in diagram and statistical technique that we have used is also discussed. The fourth section includes results of our study. This will be supported by statistical outputs of our data analysis and its interpretation to elaborate our results in theoretical terms. In the end of this section well provide hypotheses assessment summary. The fifth chapter will provide the conclusion on basis our results and discussions about it. The implications of our study on practical grounds. It will further indicate the areas of research that we can vision for further research. Definitions Market offering: any product tangible or intangible that is offered in market or customers. Market segmentation: Process of segmenting market into similar segments. Chapter 2: LITERATURE REVIEW Johnson (1971) found that market segmentation studies can produce result which indicates desired marketing action. Techniques which are presentably available can (1) construct a product space (2) discover the shape of distribution of consumers idea point throughout such a space, and (3) identify likely opportunity for new and modified produce. Wendell R. Smith (1956) found in his studies that market segmentation is done by viewing different preference of different groups. Consumers with similar requirements and preferences are considered as a segment. Segmentation in this way in done in order to satisfy consumer wants. Through market segmentation marketers can identify the required marketing action. These technique help to indentify new offering that could be designed. Different offerings could be designed according to the customer requirements. These groups with different requirements are then divided into segments in order to bring in new products in the market (Johnson, 1971). Market segmentation consists of viewing a heterogeneous market (one characterized by divergent demand) as a number of smaller homogeneous markets in response to differing product preferences among important market segments. It is attributable to the desires of consumers or users for more precise satisfaction of their varying wants. As market segmentation simultaneously addresses the roles of both marketers and customers, the segmentation concept has captured the attention of many scholars and practitioners alike in the field. Accordingly, within the last few years, a number of new developments have emerged in market segmentation. Segmentation is based upon development on the demand side of market and represents a rational and more precise adjustment of product marketing effort to consumer or user requirements.(Smith 1956). Segmentation helps companies to achieve competitive advantage., as different segments leads to different outcomes. Segmentation helps marketers identify the role of consumer preferences. This segmentation is based on the demand by different consumer groups. Marketers design market offerings by evaluating difference preference of different segments so that it could satisfy their needs. Age based segmentation is done by dividing people into similar age groups. The first age group that was born 1946 and 1964 are known as baby boomers I . They are more prone to make saving and questioning authority, so marketers have to design the product that has more cost to benefit ratio plus they have to provide more information about the offering. The second age based segment is baby boomer II 1964 and 1973 these are more towards spending then savings. N-Gens and Generation X segment are the once that are born between 1977 and 1987 and age from 1984 to 1994 respectively. They are more prone to spending money then saving. They prefer using internet as mean to socialize with people they know, so marketers need to produce product that close to technology. (Bidwell) The brand extension decision is strategically critical to an organization. Though an extension is a way to exploit perhaps the most important asset owned by a business, it also risks decreasing the value of that asset. The wrong extension could create damaging associations that may be expensive, or even impossible, to change. Ries and Trout (1981). For most brand extensions, a motivating rationale is that the original brand has associations that will be helpful to the extension. The impact of a brand association, however, can be harmful to the extension. For example, the Betty Crocker attribute association might be viewed as negative if the name were used on fashion product designed to appeal to young women. Zeithaml (1988) Brand extension is of the most dangerous decision that a company make. The motivation behind brand extension is that the existing parent brand helps the new brand to acquire its place in the market. But as it get positive effects from parent brand it could also put a negative effect on the parent brand. As in case of failure or success of brand extension it some how reflects the reliability and success of an existing parent brand. Unrelated extensions are some times might be disastrous for the company. Gender identity, sometimes referred to as an individuals psychological sex, has been defined as the fundamental, existential sense of ones maleness or femaleness. (Spence, 1984) A number of researchers have attempted to relate purchases of product types or specific brands to personality traits of the purchasers. These researchers advanced the basic hypothesis that individuals who consume in a certain manner will also manifest certain common personality characteristics, leading to prediction of consumer behavior. (Grubb Grathwohl, 1967) When attempting to measure whether segmentation has succeeded or failed. It is important to clarify the notion of success. Little research has dealt directly with the question of success and failure in segmentation research. (Dibb, 1998) With many questions regarding the relationship between marketing strategy and measurable business outcomes, proved the link with particular strategic decisions. It is difficult to achieve. (Dibb, 1998) The classic illustration of bad understanding of segmentation principles comes from the following quotation from a MD which emerges from a study examining the competitiveness of British industries. The study recommended that British businesses were reasonably weak in the application of a segmentation approach: I dont know if we segment the markets, or who we really place ourselves against the opposition. I expect our advertising agency knows. I think we are almost certainly up-market, because we advertise in some very posh magazines (Doyle et al., 1986) Some business view segmentation other as a tactical trick than as a staid strategic marketing tool. In some respect it has become industrys buzz expression. The cure for anything and everything. The attraction to view segmentation as an additional of marketings goodies in a kind of bitter shop mentality may be just too huge. Advertising executives sometimes criticize that product and brand managers view endorsement as a tactical answer to short-term declines in sales. When the months figures are reduced, advertising personnel complain that the managers visit the promotions bitter shop, with a steady stream of requirements for quick-hit campaign. Segmentation is sometimes view in the same manner, used tactically to deliver short-term payback, ignoring the need for a longer-term viewpoint. For customers the outcome can be a confusing mix of conflicting marketing programmers. (Dibb, 1998) Managers responsibility segmentation analysis for the first time often state surprise at the lack of sensible guidance and step-by step approach to help. This conversation begins by reviewing the kinds of question which practitioners ask when moving out segmentation study, then examines the degree to which available guidance matches up to these supplies. The following questions, which are characteristic of those asked by practitioners responsibility segmentation for the first time, are drawn from deliberations with managers at several divisions of an industrial chemical trade. (Dibb, 1998) The repayment of following a plan for the entirety of the segmentation project is apparent. Planning encourages the location of clear objectives, so that marketers found from the start exactly what they desire to achieve from the keep fit. This also increases the chance that measures will be designed to confirm that objectives have been achieved. (Doyle et al., 1986) Like the target of any market segment, racial targeting is done by brand manager to maximize sales and income. The basic rationale after this strategy is that a variety of promotion programs (unique combination of products, publicity, pack-ages, pricing, sharing, etc.), each intended to better match the psychology and happiness of a separable section, will eventually produce more sales and income than would a single undifferentiated mar-kiting agenda, so called mass promotion.( Polly, Lee and -Whitney, 1965) Marketing segmentation is ordinary among large consumer merchandise firms and has incurred criticism only when the product itself is challenging. The central concern, therefore, is not classically with the use of event or sex as a basis for marketplace analysis and idea. Selective targeting can be benign or even helpful, but only if the product is. When the mar-kiting process is deferential and appropriately customized it may be more applicable, efficient and may provide better service and settlement to targeted segments. But if the product is unpleasant, even ad-dative and deadly, segmentations competence delivers more death and illness, not more payback, and pro-vides damage, not a service. (Polly, Lee and -Whitney, 1965) Segmentation in commerce markets should reflect the association needs of the party involved and should not be based solely on the customary consumer market loom, which is primarily the collapse method. Through use of both the collapse and the build-up approach, a more correct, in-depth, and potentially more gainful view of industrial market can be achieve (Crittenden, Crittenden, and Musky, 2002). However, evils remain concerning the practical Application and completion of B2B segmentation. Managers account that the analysis process are reasonably clear, but it is not clear how they be supposed to choose and evaluate flanked by the market segments which have been resolute. (Nude and Cheng, 2003). Much segmentation theory has been developed during the period when transactional marketing was the principal approach to marketing, rather than the more relational approaches adopted in todays service-dominated environment. Under these circumstances, the allocation of resources to achieve the designated marketing mix goals was of key importance. (Naudà © and Cheng, 2003). Evils with the segmentation literature debate with a range of market practitioners from industry as varied as industrial substance and car mechanism to distillers and nibble foods are quick to condemn the convenience and ease of use of the so-called academic writing. The use of technical and turgid speech is a particularly common disparagement, though not unique to the segmentation literature. While it is beyond the scope of this piece to conduct a complete examination of general question about the style and arrangement of academic literature, it is important to discover issues which are specific to the segmentation text. One of the most fundamental concerns is that the writing reflects a inlet between educational and practitioner needs and that academics have a research agenda which sets different kinds of priorities to those of practitioners. A second area of worry is that the literature fails to believe some of the sensible constraints faced by marketers seeking to implement segme ntation advance. (Dibb, 1998) Chapter 3: RESEARCH METHODS 3.1 Method of Data Collection The method of data collection for this research will be Personal Surveying Technique which is highly effective for this research study. As far as the procedure is concerned for the collection of data. Firstly we will visit respondents according to the proposed sample size and ask them to solve the questionnaire for the research study. If respondents have the time they can fill the questionnaire at the moment in any other case they can fill at later time or date and the researcher can gather the questionnaire upon the set time from the respondent. 3.2 Sampling Technique Researcher proposes to use Non probability based sampling, where the researcher selects the sample based on convenience sampling, data will be mostly based on questionnaire since the researchers dont have that much time and is short of resources. 3.3 Sample size   Number of respondents for this study is 250 users for around 14 different brands which are gender, age or geography based linked. 3.4 Instrument for Data Collection   Self administered questionnaire will be used to collect data from the correspondents, which will have ample number of questions to address all the variables of the study. Various options would also be assigned to each question to measure the variables. 3.4.1 Validity and Reliability Test The validity and reliability of our data that we gathered in our study is given by the following cron-batch alpha statistical test. TABLE 3.4.1 Reliability and Validity Test Case Processing Summary N % Cases Valid 246 98.4 Excludeda 4 1.6 Total 250 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha N of Items .769 60 Here the value of Cronbachs Alpha is 0.769 that is about 77%. This confirms that our data is 77% valid and can be consider as reliable data for this study. 3.5 Research Model Developed Figure 3.5 This model refers to our variables and the effect that we have studies in our research. 3.6 Statistical Technique We have used custom table percentage method in which we have developed combine effect of customers perception about the product designed for and who will use the product in percentage terms. CHAPTER4: RESULTS 4.1 Findings and Interpretations of the Results Table 4.1.1 Zong Lahore Unlimited Custom Tables Who else can use People of Karachi People of Lahore People of Pakistan Any other Table N % Table N % Table N % Table N % Designed for Karachi 3.6% 1.2% 1.6% .0% Lahore 5.2% 55.6% 18.8% .0% All pakistan .8% 4.0% 8.4% .4% Any other .0% .0% .4% .0% Table 4.1.2 Ufone-Prepaid Karachi Offer Custom Tables Who else can use People of Karachi People of Lahore People of Pakistan Any other Table N % Table N % Table N % Table N % Designed for Karachi 58.0% 6.4% 18.8% .4% Lahore 2.8% .0% 1.6% .0% All pakistan 4.0% .4% 6.8% .0% Any other .0% .4% .4% .0% Table 4.1.3 Jazz- Karachi Bachat Offer Custom Tables Who else can use People of Karachi People of Lahore People of Pakistan Any other Table N % Table N % Table N % Table N % Designed for Karachi 57.6% 4.8% 20.8% 1.2% Lahore 1.2% 1.2% .4% .0% All pakistan 4.0% .8% 6.8% .4% Any other .0% .4% .0% .0% 14.00 .4% .0% .0% .0% Table 4.1.4 Zong- Karachi Unlimited Custom Tables Who else can use People of Karachi People of Lahore People of Pakistan Any other Table N % Table N % Table N % Table N % Designed for Karachi 62.0% 3.6% 17.2% .0% Lahore 1.2% .4% 1.6% .0% All pakistan 3.6% .4% 9.6% .4% Any other .0% .0% .0% .0% Table 4.1.5 Omore Karachi ka dil khusheyon se fill Custom Tables Who else can use People of Karachi People of Lahore People of Pakistan Any other Table N % Table N % Table N % Table N % Designed for Karachi 42.0% 2.8% 22.0% .8% Lahore .4% 2.4% .8% .0% All pakistan 2.8% 2.4% 22.0% .4% Any other .8% .0% .4% .0% The above mentioned tables are related to geographic location linked to a particular segment. As a common result we can justify that even there is a lot of variation in customers perception and acceptance but if we concentrate on where majority lies we can conclude that a product that is linked to a particular geographic location is used by the customers belonging to that location. Hence the other geographic segment does not accept the marketing offer linked to another geographic segment. Table 4.1.6 Jang- Bachon ka jang Custom Tables Who else can use 10 yrs or below 11-18 yrs 19-26 yrs above 26 All ages Table N % Table N % Table N % Table N % Table N % Designed for 10 yrs or below 18.5% 18.1% 2.8% .4% 3.2% 11-18 yrs 12.0% 19.7% 7.6% .4% 7.2% 19-26 yrs 1.6% .4% 2.8% .8% 2.4% above 26 .4% .4% .8% .4% .0% Table 4.1.7 Jang- Bachon ka jang Custom Tables Who else can use 10 yrs or below 11-18 yrs 19-26 yrs above 26 All ages Table N % Table N % Table N % Table N % Table N % Designed for 10 yrs or below 18.5% 18.1% 2.8% .4% 3.2% 11-18 yrs 12.0% 19.7% 7.6% .4% 7.2% 19-26 yrs 1.6% .4% 2.8% .8% 2.4% above 26 .4% .4% .8% .4% .0% Table 4.1.8 Djuice- its fun to be young Custom Tables Who else can use 10 yrs or below 11-18 yrs 19-26 yrs above 26 All ages Table N % Table N % Table N % Table N % Table N % Designed for 10 yrs or below 1.6% .4% .4% .0% .0% 11-18 yrs 2.8% 11.2% 14.8% .4% 5.6% 19-26 yrs .8% 22.8% 19.6% 6.0% 11.6% above 26 .0% .4% .8% .4% .4% Table 4.1.9 HBL- Young Savers Account (upto 18 years) Custom Tables Who else can use 10 yrs or below 11-18 yrs 19-26 yrs above 26 All ages 14.00 Table N % Table N % Table N % Table N % Table N % Table N % Designed for 10 yrs or below 2.4% 4.4% 1.6% .0% .0% .0% 11-18 yrs 16.0% 35.2% 11.2% .8% 4.0% .4% 19-26 yrs .4% 4.0% 11.2% 2.8% 2.0% .0% above 26 .0% .4% 1.2% 1.2% .8% .0% Table 4.1.10 Dawn- Young World Custom Tables Who else can use 10 yrs or below 11-18 yrs 19-26 yrs above 26 All ages 41.00 Table N % Table N % Table N % Table N % Table N % Table N % Designed for 10 yrs or below 7.6% 10.0% .4% .0% 1.6% .0% 11-18 yrs 14.0% 20.0% 13.2% 2.0% 9.6% .4% 19-26 yrs 1.2% 4.0% 6.0% 2.4% 2.4% .0% above 26 .8% .8% 1.2% .8% 1.6% .0% In this section of our instrument we presented the market offering linked to a particular customer segment based on age group. The general result of all 4 market offerings is showing that there is a significant variation in usage of product designed for a particular age by other age groups. Hence we can conclude that a market offering linked to a particular age group is accepted by other age groups. Table 4.1.11 Garnier Men Custom Tables Who else can use Male only female only both genders Table N % Table N % Table N % Designed for Male only 66.8% 4.0% 14.2% female only 3.2% 2.0% 2.4% both genders 1.2% .4% 5.7% Table 4.1.12 Jazz-Ladies Package Custom Tables Who else can use Male only female only both genders Table N % Table N % Table N % Designed for Male only 6.4% 2.8% 1.2% female only 2.8% 31.2% 29.6% both genders 3.2% 4.0% 18.8% Table 4.1.13 Gillette- The best a Man can get Custom Tables Who else can use Male only female only both genders Table N % Table N % Table N % Designed for Male only 68.1% 4.0% 10.5% female only 4.0% 2.8% 2.0% both genders 2.8% .4% 5.2% Table 4.1.13 Head and Shoulder- for Men Custom Tables Who else can use Male only female only both genders Table N % Table N % Table N % Designed for Male only 41.5% 5.6% 25.4% female only 4.8% .4% 1.2% both genders 2.8% 2.0% 16.1% Table 4.1.14 Ufone- Ladies Package Custom Tables Who else can use Male only female only both genders Table N % Table N % Table N % Designed for Male only 4.4% 3.2% 2.0% female only 3.2% 33.1% 26.2% both genders 3.6% 3.6% 20.6% In this last section we presented market offerings that are linked to a particular gender. In this it is not justifiable to give a general consensus for all the 5 products we presented. There is a different pattern of behavior that is identifies and it is with respect to the nature of the product. Hence we can conclude that for cosmetic or body care products the market offering linked to a particular gender is not used by other gender and hence not accepted. However in case of telecommunication packages, a market offering linked to a particular gender is accepted by other gender and they can use it. 4.2 Hypotheses Assessment Summary Table 4.2 Hypotheses Assessment HYPOTHESES SUMMARY ASSESMENT H1:- Market offering linked to a particular customer segment based on age does not have any effect on another customer segment based on age. With respect to age we have seen there is a lot of variation in usage of product by other age groups. H1 accepted H2:- Market offering linked to a particular customer segment based on geographic location does not have any effect on another customer segment based on geographic location. With respect to geographic location prominent behavior is that a market offering is used by same geographic location its linked to rather than other geographic locations. H2 rejected H3:- Market offering linked to a particular customer segment based on gender does not have any effect on another customer segment based on gender. In this the usage of a product by other gender is according to the nature of product however the prominent behavior suggest that the product linked to a particular gender is not used by opposite gender H3 accepted CHAPTER 5: CONLUSION, DISCUSSION, IMPLICATION AND FU

gene therapy :: essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚   Gene Therapy Gene Therapy is the insertion of a gene or genes into cells in order to provide a new set of instructions to those cells. Gene insertion can be used to correct an inherited genetic defect which is causing disease, to counter or correct the effects of a genetic mutation, or even to program a cell for an entirely new function or property. Genes are composed of molecules of deoxyribonucleic acid, or DNA (see Nucleic Acids), and are usually located in the nucleus of cells. The instructions that direct the development of an organism are encoded within the genes. Some diseases such as cystic fibrosis are caused by an inherited genetic defect. Other diseases are caused by a miscoding of a gene so that the instructions it contains are disrupted or changed. Genetic miscoding occurs when the DNA in a cell is being duplicated during cell growth and division (somatic mutation) and is common when a cell becomes cancerous. Clinical use of gene therapy began on September 14, 1990, at the National I nstitute of Health in Bethesda, Maryland, when a four-year-old girl received gene therapy treatment for adenosine deaminase (ADA) deficiency, an ordinarily fatal inherited disease of the immune system. Because of this genetic defect she was susceptible to recurrent life-threatening infections. Gene therapy for this patient involved using a genetically modified virus to carry a normal ADA gene into her immune cells. The inserted ADA gene then programmed the cells to produce the missing ADA enzyme, which led to normal immune function in those cells. This treatment temporarily helped her to develop resistance to infection. Gene therapy may eventually provide effective treatment for many diseases that currently have no cure. These include inherited disorders such as cystic fibrosis, muscular dystrophy, and juvenile diabetes. In addition, gene therapy can also be used to treat many disorders that are not inherited, since gene insertion can also program a cell for an entirely new function . Several new therapies for non-genetic disorders are currently being tested.

Lucy v. Zehmer Case Brief Essay

I. Statement of the Facts Zehmer owned a Farm that Lucy had made several offers to purchase, all of which Zehmer rejected. Lucy met Zehmer in the latter’s restaurant one evening. After drinking, they had a substantial discussion about the sale of the farm. Lucy made an offer of $50,000. Zehmer drafted up Lucy a contract specifying the land, the amount, title satisfactory to buyer. Lucy took the written agreement and offered $50,000 to Zehmer who refused to abide to the written agreement. Lucy filed a lawsuit against Zehmer to compel him to transfer the title of the farm to him for $50,000. Zehmer supported that the writing was prepared as a bluff, the whole matter was a joke, no binding contract was made, and at the time he made the offer he was â€Å"was as high as Georgia pine†. The trial court ruled in favor of Zehmer. Lucy appealed to the Supreme Court of Appeals of Virginia. II. Issue Does the offer made by Zehmer – supposedly as a joke – constitute a valid contract? III. Rule of Law â€Å"The first requirement for effective offer is a serious intent. Not determined by subjective intentions, beliefs and assumptions of the offeror. Rather it is determined by what a reasonable person in the offeree’s position would conclude that the offreror’s words and actions meant.† Offers made in jest, obvious anger, or undue excitement do not count and the acceptance of them does not create an agreement. IV. Analysis In his defense, Zehmer claimed that the offer to sell his farm to Lucy was made as a joke and at the time he made it they were both drinking and he was not in a state of sobriety. The court judged Zehmer’s argument about his mental state inconsistent due to the fact he was able to provide great detail what was said and done that night in his testimony. The court found that the contract was discussed for forty minutes, rewritten to include Mrs. Zehnmer, and she did sign it. The discussion of what to be included in the sale and the provisions of it made a serious transaction. The delivery of the written contract shows a good faith offer and a good faith acceptance.

M&Ms Are Better Than Smarties Essays - Candy, Smarties, MMs

M&M's Are Better Than Smarties Essays - Candy, Smarties, MMs M&M's Are Better Than Smarties Woo, they taste great! They're superior to ordinary, tasteless Smarties. What are they? This is the common reply to all who are given the delicious chocolate M & M's. M & M's are by far the finest chocolate that has been made, coated within a little shell, then coloured and finally imprinted with the letters 'MM'. No other chocolate can ever compare with the great tasting M & M's. Smarties are larger than M & M's but unfortunately, they just don't taste as good. Many believe that the bigger the size of the chocolate, the better it will taste. This is not always the case, M & M's are much smaller than Smarties and they taste better than they do. A major difference between the both of them is the shell coating the chocolate. The shell of a smartie is quite hard and every hard to bite into, but the M & m shell is perfectly right, not too hard and not too soft. Another difference with the shell is that when you place the Smartie in your mouth and slowly absorb the colouring until u reach the shell, it tastes disgusting. Compared to the shell of an M & M your mouth begins to water when the shell is slowly crunched in between your teeth. The Smartie will never be able to have a tastier shell than M & M's. The chocolate within that scrumptious shell is magnificent. It just melts in your mouth, leaving a nice taste that excites your taste buds. The chocolate used for making Smarties is very bland, and it tastes like cheap chocolate Easter eggs. When you decide to indulge into a Smartie be shore that you don not hold then in your hands, because they will melt in your hands, and not in your mouth. When indulging in an M & M they just melt in your mouth, and not in your hands. When eating the other chocolate you must be near a water source so the colour does not stain your skin. They are very dangerous chocolates because they can also stain your clothes. Many mothers out there would rather give her child a M & m's which does not stain anything than a Smartie which would make them have more washing. See when you buy a packet of Smarties, and you look at the packaging, there is nothing that appeals to the average human being. When observing the packaging of the M & M's, people are automatically draw to it. The packet has those adorable little cartoon M & M's that convince you to buy their product. Now you don't see Smarties being the official candy of the millennium that's because M & M's are. Due to there scrumptious taste, and mostly because 'MM' is the roman numerals for 2000. It's like it was fate or something that M & M's are going to be the official candy of the millennium. Now I know, I'm going to buy M & M's from now on. That's the common reply from many who have stepped higher in life, when they begin to chose M & M's over Smarties, for various reasons that have already been explained.

How to Make Frozen Bubbles on Dry Ice

How to Make Frozen Bubbles on Dry Ice Dry ice is the solid form of carbon dioxide. You can use dry ice to freeze bubbles solid so that you can pick them up and examine them closely. You can use this project to demonstrate several scientific principles, such as density, interference, semipermeability, and diffusion. Materials Needed Bubble Solution (from the store or make your own)Dry IceGloves (for handling the dry ice)Glass Box or Cardboard Box Procedure Using gloves to protect your hands, place a chunk of dry ice in the bottom of glass bowl or cardboard box. Glass is nice because its clear.Allow about 5 minutes for carbon dioxide gas to accumulate in the container.Blow bubbles down into the container. The bubbles will fall until they reach the layer of carbon dioxide. They will hover at the interface between air and carbon dioxide. The bubbles will start to sink as the bubbles cool and the carbon dioxide replaces some of the air within them. Bubbles that come into contact with the dry ice chunk or fall into the cold layer at the bottom of the container will freeze! You can pick them up for closer examination (no gloves needed). The bubbles will thaw and eventually pop as they warm.As the bubbles age, their color bands will change and they will become more transparent. The bubble liquid is light, but it is still affected by gravity and is pulled to the bottom of a bubble. Eventually, the film at the top of a bubble becomes so thin th at it will open and the bubble will pop. Explanation Carbon dioxide (CO2) is heavier than most of the other gasses present in air (normal air is mostly nitrogen, N2, and oxygen, O2), so most of the carbon dioxide will settle to the bottom of the aquarium. Bubbles filled with air will float on top of the heavier carbon dioxide. Use a tutorial for calculating molecular mass, in case you want to prove this for yourself. Notes Adult supervision is recommended for this project. Dry ice is cold enough to give frostbite, so you need to wear protective gloves when handling it. Also, be aware that extra carbon dioxide is added to the air as dry ice vaporizes. Carbon dioxide is naturally present in air, but under some circumstances, the extra amount can present a health hazard.

Hospital Budgeting Essay Example | Topics and Well Written Essays - 750 words

Hospital Budgeting - Essay Example Favorable variance implies that the actual result exceeded or just equals the budgeted result in the desired direction. For example, if supplies usage is less than the budgeted the variation is favorable because it results to material savings. On the other hand a variance is said to be unfavorable if the actual result is more than the budgeted result in the wrong direction (adverse). For example, if the total wage rate exceeds the budgeted wage rate the variance is termed unfavorable, since more cash outlay is involved than the planned cost (Drury, 2007). Variance can be used to analyze the performance of different firms in the same industry such as hospitals among themselves through a standard rate. Where, it can either be represented in percentage or discrete values. In health sector variance is used to measure the extent of efficiency in utilizing health facilities. It also reveals areas that need further investigation depending on the level of deviation from the expected and the relevant range that is acceptable in the health sector. Variations within the accepted range imply that projects or operations are running on as expected. It is the managers concern that the departmental salaries were higher than the expected in this scenario. The possible causes of salary variance includes: increase in wage rate this would have resulted in adverse salary variance. Also, hike in wage rate might have resulted from hiring extra health worker due to unexpected epidemic within a given season. If for the past period the hospital has experienced high number of patients beyond the planned capacity thus calling for the need to work for overtime hours and recruiting more health workers. From the general principles employment terms overtime hours are paid at a premium. This are greatly inflated our salary expedition beyond the departmental control. Another possible cause of inflated wage cost is the presence of idle time payment. The total idle time in the current period migh t have doubled as compared to the previous financial year. This will negatively influence our total salaries expenditure thus creating large deviation from the budgeted labor cost. The department also may have suffered from the effect of government regulation raise basic wage rate in health sectors. To comply with such rules the hospital might have been forced to raise it basic wage rate to all staffs thus increasing the total wage cost against the budgeted wage cost (Drury, 2007). The second variance of concern was the supplies, which was adverse on the budgeted cost. Supplies variance rises as a result of total deviation of the actual result from the budgeted material cost. Supplies variance could have resulted from materials such as drugs evaporation resulting to reduction in stock thus falling to cure the expected number of patients. This will imply that cost for the evaporated drugs was the total variation from the budgeted. Another cause for this variation could have resulted from an increase in material price. Following the changes in exchange rate, material price rose from the standard cost thus making it expensive to acquire the required supplies (Drury, 2007). This change in price resulted in a change in the total material cost thus recording a negative material variation. In addition, the material usage on patients might have increased by almost double thus reducing the total no of patients from the planned allocation. Supplies variation may also emerged from the

Anthropological Perspective on Education Reform in Chicago Research Paper

Anthropological Perspective on Education Reform in Chicago - Research Paper Example The Chicago School Reform Act of 1988 has been a clear example of the efforts of legislators in USA to identify educational systems that can be feasible, in terms of the resources available, and that ensure equality and quality in education. The above Reform Act has introduced a unique scheme, the Local School Councils (LSCs). This scheme aimed to ensure that student learning is kept at high levels in all public schools in Chicago. In practice, it has been proved that the achievement of the above target is related to many challenges. One of the key weaknesses of LSCs has been its failure to secure the participation of parents in critical educational decisions. Of course, it has been proved that not all parents are ready or willingness to support such initiatives. Still, it seems that the high majority of parents would be ready to participate in innovative schemes, such as the parental networks, for improving their cooperation with their children in regard to the learning process. The review of the literature published in this field has proved that the involvement of parents in parental networks would highly improve the performance of LSCs. At the same time, parental networks would help parents to participate more actively in the learning process, a fact that would make this process more attractive to children. As a result, the parental networks could support the increase of responsiveness of children to learning, either in the short or the long term. 1. Introduction Education in Chicago is provided under the control of the Chicago Board of Education (CBE). The above organization, which was first established in 1840 (CBE 2012), has ‘the responsibility for the governance, organizational and financial oversight of public education in Chicago’ (CBE 2012). Education in Chicago has passed a strong crisis. In 1987, the region’s public schools were considered ‘as the worst across the nation’ (CBE 2012). Today, the public schools of Chic ago are considered as a model of innovation, a fact related to the Chicago School Reform Act of 1988/89 (CBE 2012). For many years, education in Chicago public schools had been problematic. The Chicago School Reform Act of 1988 has introduced in order to help towards the decentralization of Chicago’s school, a strategy that was expected to support the improvement of Chicago’s educational system (Soltero 2009, p.58). The increase of participation of parents in the local educational system and the enhancement of the power of the major to participate in the decisions related to Chicago’s public schools were two important features of the Reform Act (Soltero 2009, p.58). The provision of equal rights to children of different racial and economic background has been one of the priorities of the Chicago School Reform. The Reform has been based on the rules of ‘1988 Chicago School Reform Act’ (Koval et al. 2006, p.249). The Reform has been initiated so that two key issues are addressed: a) ‘equality and quality in education are secured’ (Koval et al. 2006, p.249), b) the current market needs for appropriately educated professionals are fully covered (Koval et al. 2006, p.249). The establishment of the Local School Councils (LSCs) was considered as a strategy that could educators to achieve the above goals. Through these Councils ‘

Managing Decision Making Essay Example | Topics and Well Written Essays - 500 words

Managing Decision Making - Essay Example They are also long term thinkers and like recognition for their achievement; in fact, they are considered thinkers instead of doers. Guardian decision makers apply a model of fairness, which a high consideration of preserving health and creating a balance in terms of organizational values. Guardian decision makers undertake a sound decision making process by making choices that are fact based and carefully planned (Sherman, 2013, 1). These decision makers focus on facilitating continuity through moderate caution; in fact, they gather relatively broad information (Oliver and Roos, 2005, 889). Therefore, guardian decision makers are analytical individuals since they use large volume of data, and exercises great care during the analysis; besides, they enjoy problem solving and they are motivated by challenges. Motivators are decision makers who are charismatic; in fact, they have ability to convince people regarding the need for an action. Moreover, they have ability to align different components of a company. They are considered good storytellers willing to risk their conviction about the story, despite countervailing facts (Sherman, 2013, 1). Motivators do not rely on information; in fact, they hold a strong conviction that self-interest prevails over corporate interest (Wilcox and Bourne, 2003, 806). They can be considered behavioural individuals, who are very persuasive, supportive, good communicators, with reliance on limited data for analysis. They are also motivated by peer acceptance and they are emotional. Flexible decision makers are versatile compared to other types of decision makers; in fact, they are open minded in adaptation to varying situations. They are willing to seek involvement of different opinions and ideas from other people. Flexible decision makers rely on ad hoc approaches instead of formal processes, and they are fairly cautious (Sherman, 2013, 1). However, they have a limitation of being very open-minded, which can

Imporatance of 3 Period Name Lesson Essay Example for Free

Imporatance of 3 Period Name Lesson Essay For the purpose of giving a clear perception of an idea in association with language, Montessori advised that the â€Å"three period lesson† of Seguin should be used. The periods are: 1st period: â€Å"The association of the sensory perception with the name†. Example: Give the child a large and a small cylinder and say â€Å"this is large† and â€Å"this is small. † 2nd period: â€Å"Recognition of the object corresponding to the name. † Example: Ask the child to indicate which is the large cylinder and which is the small cylinder. rd period: â€Å"the remembering of the name corresponding to the object. † Example: show the child the large cylinder and say â€Å"what is this? † then show him the small cylinder and say â€Å"what is this? † The 3 period name lesson is very useful because it is very simple and very clear for the child. Furthermore the teacher does not ask the child to actually name the object until she is sure he can recognize it. The importance of the three period lesson cant be underestimated. This tool can be used anywhere. In the classroom we use it to introduce letter sounds, number values and symbols, continent names, plants and animals, but it is not limited just to the classroom. It can also be used in the playground, in the kitchen, at music lessons, even at the super market. It can even be used to introduce object names in a second language. There is no limit to how this lesson can be used because, under the right circumstances, there is no limit to the amount of information a child between the ages of 3 and 6 is capable of absorbing. The real beauty of the three period lesson is that it allows Montessori teachers to meet each child exactly where they are. In other words, the technique allows the children as much time as they need to learn each new concept some children will absorb a concept quickly and only need the lesson once or twice while other children may want to be given the lesson many times until they are confident enough to move on.

The Gay Marriage Controversy Essay -- Same-Sex Marriage Essays

Marriage has been an important part of life since the Biblical times. It usually consists of the union of a man and a woman, but for gays and lesbians, it is the union of two men and two women. On June 26, 2015, the US Supreme Court ruled that the US Constitution guarantees the right for same-sex couples to marry. Many conservatives are completely against gay marriage and they have stated that they will fight to have the Supreme Court ruling overturned. Legalizing gay marriage is a very difficult issue for much of society to accept. Some of the controversies with gay marriage are religious beliefs, equal rights, legal ramifications, a fight for acceptance and the freedom to practice their lifestyles openly while society can contend that gay marriage is a bad idea for the sake of procreation, because the consequences far outweigh the benefits. We can concede that the emotional stigma associated with gay marriage makes it more difficult for children to fit societal standards. First of all, there are many reasons that are given to refute why gay and lesbian marriages should be a part of our society. Marriage in this country is defined as the union between a man and a woman, but over the past couple of years there has been much controversy over the true meaning of marriage. For the vast majority of professing Christians today believe that the Bible teaches that monogamy is the only acceptable form of marriage and that gay marriage violates God's commandments concerning marriage. According to Cardinal Joseph Ratzinger, in July 2003, the Vatican stated, â€Å"There is absolutely no grounds for considering homosexual unions to be in any way similar or even remotely analogous to God’s plan for marriage and family†¦ Marriage is ... ... Works Cited Keenan , Jill. "Legalize Polygamy!." Slate. 15 April 2013: n. page. Web. http://www.slate.com/articles/double_x/doublex/2013/04/legalize_polygamy_marriage_equality_for_all.html Mello, Michael . Legalizing Gay Marriage. Philadelphia, PA: Temple Univ. Press, 2004. Print. ProCon.org. "Gay Marriage.† ProCon.org.Web 3 Dec. 2013. http://gaymarriage.procon.org/view.resource.php?resourceID=004857 Robson, Ruthann. Gay Men Lesbians And The Law. New York: Chelsea House Publishers, 1997. Print. Sean, C. R. . Same-Sex Marriage in The United States: Focus on the facts. Lanham, Maryland: Lexington Books, 2004. Print. Stanton, Glenn T., and Dr. Bill Maier . Marriage On Trial. Downers Grove, IL.: InterVarsity Press, 2004. Print. Wardle, L. D. . Marriage and same-sex unions, a debate. Westport, Connecticut: Praeger Publishers, 2003. Print.

Savage Inequalities by Jonathan Kozol :: Education Poverty Public Schools

Savage Inequalities, written by Jonathan Kozol, shows his two-year investigation into the neighborhoods and schools of the privileged and disadvantaged. Kozol shows disparities in educational expenditures between suburban and urban schools. He also shows how this matter affects children that have few or no books at all and are located in bad neighborhoods. You can draw conclusions about the urban schools in comparison to the suburban ones and it would be completely correct. The differences between a quality education and different races are analyzed. Kozol even goes as far as suggesting that suburban schools have better use for their money because the children's futures are more secure in a suburban setting. He thinks that each child should receive as much as they need in order to be equal with everyone else. If children in Detroit have greater needs than a student in Ann Arbor, then the students in Detroit should receive a greater amount of money. My perception was changed completely after reading this book, I never knew that so many schools were situated in the ghettos and were so badly overcrowded or only had two toilets working for about 1000 students, and no toilet paper. What really upsets me is the fact that within the exact same city limits, there are schools situated in the suburbs which average 20 per classroom and have enough supplies and computers for every child to receive one as their own. Of course the majority of these suburban schools are dominantly white and the urban schools hold the minorities. The dropout rates that are listed in the book are ridiculous. Most of the children drop out in secondary school and never receive a proper education because of the lack of supplies or lack of teachers' interests. The majority of the kids are black or Hispanic in the poor schools and the suburban schools hold the upper-class white children and the occasional Asian or Japanese children who are in the gifted classe s. The small population of blacks and Hispanics that go to the schools are placed into the "special" classrooms and their "mental retardations" can be blamed for their placements. The majority of these students are not mental and they belonged in a regular classroom among whites and Asians. Kozol argues that the system is separate and unequal and he builds upon his hypothesis until it becomes credible.

Nurses’ Work Hours

I have been a staff nurse in the emergency room for fourteen years. I have worked a variety of 8, 10, 12, and even 16 hour shifts. I currently am working 8 and 12-hour shifts on nights. Previously, I also worked some 12-hour day shifts. I personally have been struggling with working the 12-hour shifts. My commute to work is 1 hour one way and I have fallen asleep several times driving home from work. The last four hours of my shift I experience great fatigue and even have had trouble staying awake. I have come close to having medication errors and feel that my quality of care is less during the last four hours. When working 12-hour shifts I average around 5-6 hours of sleep before returning to do another 12-hour shift. During an interview with another colleague also working 12-hour shifts she states she also experiences feeling very tired and less alert. She actually admits to having a medication error that she feels was associated with the long hours and fatigue. With these concerns I ask, â€Å"Are nurses work hours a concern for nurses and patient safety†? Introduction As demands for flexible work hours and a balance between home and work life have increased for nurses, twelve hour shifts are more common. The nursing shortage has also contributed to nurses’ working longer hours to cover shifts. Nurses must remain alert to provide safe care and prevent errors in medications and procedures. Nurse work hours are a concern to me regarding patient safety. I am also concerned with the health risk of nurses working long hours so I decided to do a search on how long hours affect nurses and their patients. I searched evidenced based research articles available from a variety of trustworthy healthcare sites like CINHAL, ANA, and Nursing Journals. I organized this literature review in three categories. These categories are: Positive and negative effects of long hours, effects of long hours on patient safety, and if there are any health effects on the nurse working 12-hour shifts. Literature Review Positive and Negative Effects of Long Hours There are both advantages and disadvantages of working 12 hour shifts (Ede, Davis, & Sirois, Circadian, 2007). One advantage is working less days during the week, which is desirable of most nurses. It is also easier to have all the shifts covered because you do not have to hire as many nurses (Circadian, 2007). In a qualitative study by Richardson, Turnock, Harris, Finley, & Carson (2007) the purpose was to examine the impact and implications of 12-hour shifts on critical care staff. Two groups and questionnaires with critical care staff from three critical care units were reviewed. Positive effects were found with planning and prioritizing care, improved relationships with parents/relatives, good quality time off work and ease of travelling to work. Less favorable effects were with caring for patients in isolation and the impact on staff motivation and tiredness. Acceptable patterns of work were suggested like no more than 2-3 consecutive shifts should be worked and rest periods between shifts. The survey concluded that most of the nurses that responded wanted to continue with 12-hour shifts. Systems and practices need to be developed to improve on the negative effects of working 12-hour shifts. In one of my interviews the nurse agreed that she enjoys 12-hour shifts because she has more days off during the week and feels she has more time with her family, although I personally disagree. She also states it is easier to provide day care for her children. Disadvantages of longer work hours according to Circadian (2007) included that it is harder to cover absences, limited family and social time during working days, more pay lost when a day is missed and increased percentage of night shifts. Longer work hours have also been associated with increased tiredness, less sleeping hours, driver fatigue returning home, and increased risk of errors or near errors ( Richardson et al. , 2007); (Scott, 2006); (Scott, 2010); (Chen, 2011). I have no time with my family on the days I work 12 hours. Even though I have more days off I feel I am spending at least one day recovering after working a long shift. I personally would rather have interaction with my family daily especially since the kids are in school. A colleague I interviewed also agreed that when working 12 hour shifts she had limited time with her family. Effects on Long Hours on Patient Safety As a result of nursing shortage hospital staff nurses are working longer hours with few breaks (Chen et al. 2011). In one quantitative study by Scott, Rogers, Hwang, & Zhang (2006) they randomly selected 1148 critical care nurses and sent them a demographical questionnaire to fill and return related to medical errors and the hours they worked. The objective of this article was to describe the work patterns of critical care nurses, determine if there was a relationship between the occurrence of errors and the hours worked by the nurses, and explore whether these work ho urs had adverse effects on nurses’ vigilance. The 502 respondents consistently worked longer than scheduled and for extended periods. Longer work duration increased the risk errors and near risk errors and decreased nurses’ vigilance. The findings supported the Institute of Medicine recommendations to minimize the use of 12 hour shifts and to limit nurses’ work hours to no more than 12 consecutive hours during a 24 hour period (IOM, 2006). Although the findings note that 12 hour shifts can have negative effects, most participants wanted to continue working them. Nurses are responsible for the safety of their patients. Nurses must remain alert to provide safe care, recognize discrete changes in patient conditions, and intercept potentially dangerous errors in medication and procedural orders (Keller, 2009). Nurses’ work hours are a concern given the expectation of their sustained vigilance to maintain the well-being of patients. The 12 hour shifts worked by many nurses are associated with reduced sleep times, difficulties staying awake, frequent overtime, and significant risk for error (Rogers, Hwang, Scott, Aiken & Dings, 2004)( Scott, Rogers, Hwang, & Zhang, 2006). Even though 12 hour shifts may be preferred by many nurses, studies indicate that extended shifts worked by hospital staff nurses are associated with higher risk of errors. Long hours coupled with insufficient sleep and fatigue is even risker (Scott et al, 2010). More than two-thirds of 895 hospital staff nurses reported â€Å"struggling to stay awake on duty† at least once during a 28-day data gathering period (Rogers, Hwang, Scott, & Dinges, 2003). Nurses reported fighting sleep about once every five shifts (2,258 out of 11,218 shifts). Drowsiness was not confined to the night shift; more than half of these episodes occurred between 6 A. M. and midnight. Nurses who reported shorter sleep durations were more likely to struggle to stay awake, fall asleep, and make errors while on duty (Scott et al, 2010). Effects on Nurses Working Long Hours Studies examing the health and safety consequences of nurses themselves are beginning to shed some doubt about the wisdom of continuing to use the twelve hour work schedule. According to one study, adverse health and safety outcomes of extended work hours include increased rates of musculoskeletal disorders, needlestick injuries, motor vehicle accidents, and inadequate sleep (Greiger-Brown, & Trinkoff, 2010). All of these can be attributed to reduced vigilant attention, fatigue, and decreased neuromuscular fine motor control associated with sleep deficiency. In an interview with one colleague she states that her body, â€Å"hurts all over†, when working a twelve our shift. I have fallen asleep driving before which could of resulted in injury of myself or someone else. Lengthening of the shift duration from 8 to 12 hours significantly restricts the opportunity for sleep and produces sleep deficiency (Smith et al. , 1998). Working without adequate sleep between shifts can lead to negative chronic health effects including Cardiovascular Disease, metabolic syndrome, diabetes, obesity, decreased immune function, and increased cancer risk (IOM, 2006). In a quantitative study by Chen, Davis, Pan, & Daraiseh (2011) a total 145 nurses wore monitors for one 12-hour day shift to record heart rate (HR) and work pace(WP), which were used to calculate energy expenditure(EE). The purpose of this study was to determine whether hospital nurses are experiencing physiological strain at work by examining their physiological and behavioral response patterns over 12-hour shifts. The EE and HR data presented in the study revealed a moderate physiological strain experienced by 12-hour shift nurses, regardless of their slowed paces during the last four hours. The study noted that although work pace slowed during the last 4 hours, the nurses’ heart rate continued to be elevated, which could lead to cardiovascular disorder. Moreover, inadequate work break and sleep, family care-giving responsibility and aging presented challenges that may have prohibited nurses from full recovery and potentially exacerbated the negative impacts of the 12 –hour shifts. Overall their results relates to EE and HR suggest that nursing workload of 12-hour has a negative physiological impact on nurses. Policy Implications Although there are negative effects noted in working twelve hour shifts, I don’t think it is going anywhere due to the fact that nurses love them, and the increase in nursing shortage. Keeping this in mind instead of focusing on stopping twelve hour shifts, there needs to be interventions on how to improve the 12 hour shifts to provide safer patient care and prevent health problems in nurses. The preliminary policy implications I have discovered is the possibility of limiting how many twelve hour shifts a nurse should work in a row, mandating breaks while working twelve hour shifts, allowing the night shift to nap, regulate how many hours a nurse can volunteer to work, and allow the older nurses to have an option between 8 and 12-hour shifts. In my institution there is no limit on how many hours a nurse can voluntarily sign up for as long as it is approved if it puts the nurse in overtime. Our breaks are not mandated, if we get one great, and if not we can get paid for not getting a break. Most of the time, our breaks are interrupted. Regarding naps, physicians on the night shift are allowed to sleep if there are no patients, but there is no policy stating the nurse can sleep. Some nurses actually work 24 hour shifts, but are allowed to sleep at night if they are not busy. There are times though that they are busy the whole 24 hours. In one interview a nurse stated that if she lays her head down and naps for about 20 minutes she feels much more alert. I have also tried taking a nap at work when there were no patients in the ER, and I did feel so much more alert, especially driving home. It is therefore wise to consider limiting shift length and hours worked per week per IOM recommendations. After reviewing the literature it is clear that the main problem is nurses not getting enough sleep between shifts which causes fatigue. In a study of nurses’ sleep habits, Geiger-Brown (2010) found that 58 percent averaged only 5. 5 hours of sleep. When they work three or four 12-plus hours a day, they are also unable to easily reestablish a â€Å"consistent sleep schedule†. In one research article it noted that allowing the nurses to nap, especially the night nurses showed improvement in alertness and feeling less fatigued and ultimately showed a reduction in errors or near errors (Fallis, McMillan, Edwards, 2011). It also noted that anagement needs consider to mandating that the 12 hour plus nurses are taking full uninterrupted breaks which also improves alertness. Most nurses are not taking full breaks and stay longer than the scheduled 12 hours which reduces their sleep and recovery time between shifts (Greiger-Brown, & Trinkoff, 2010). In a recent review of studies between 1970 and 1998, 12 hour shifts nurses were fatigued in 5 of 7 studies, and of 10 studies measuring performance, 4 were negative, and 6 were neutral; none showed positive effects. In this review, laboratory studies showed deteriorated performance; but field studies found no difference between 8 and 12 hours. Recent studies with stronger designs and methods have increased the evidence that questions the safety of 12-hour shifts. More recent studies as mentioned earlier demonstrate an increase in patient care errors when nurses work 12 hour shifts compared to 8 hours. The research question that has been uncovered related to nurses’ long work hours is if the long hours affect the health of the nurse and patient safety? In my institution other colleagues have stated that they feel that when working 12 hours or longer more than two days in a row really decreases their quality of care because they are tired. I feel more studies need to be done on the impact of working hours and the nurses’ health along with more evidence regarding patient safety. One ethical implication researching effects of 12-hour shifts is that the managers do not want to take away 12-hour shifts due to nursing shortage because they do not have to hire as many nurses to cover shifts. Another issue is that most nurses enjoy the twelve hour shifts even though they know they become really tired because they enjoy having more days off during the week. Managers may fear that nurses will leave to find jobs that offer 12-hour shifts. I feel this is ethically a problem with colleagues and coalitions because they are not looking at the negative effects on the nurses and the patients. With research it has become obvious that working longer hours can effect both the health of the nurse and safety of the patients yet our facility along with many others have not come up with adequate resolutions to the problem. Conclusion Twelve hour shifts contribute to flexible patterns of work, but the effects of delivery of direct care and staff fatigue are important topics for deeper examination. More recent studies as mentioned earlier demonstrate an increase in patient care errors when nurses work 12 hour shifts compared to 8 hours. Although 12 hour shifts are popular, evidence shows us that extended working hours, and working while fatigued and sleep deprived reduce vigilance and impair physical/behavioral functioning. The result has damaging effects on patient safety, quality of care provided and the health of the nurse. I believe it is the responsibility of the nurse to recognize the risks of working longer hours to keep the patient safe and to also maintain their own health. I used the Patterns of Knowing (White, 1995) to view my topic and to gather information on this literature review. These patterns of knowing in nursing include empirics, esthetics, ethics, and personal knowing (White, 1995). I used empirics by gathering factual information regarding my topic. I discussed issues in regards to ethics on my topic that was mentioned in chapter 3. I included my personal knowledge and experience with working longer shift hours, and also looked at the esthetic form by putting it all together and acknowledging what the problem is. Doing this literature review I realize that working the longer hours does put a strain on my overall health, and also has potential to put my patients at risk. I will focus more on getting better sleep, and I have asked my manager about working only 8 hour shifts. I also really want to pursue gathering more information about night nurses being able to nap.